All about diamonds.

Buying a diamond is an important decision, and we’re certainly here to help you all the way. We know it can be a confusing and daunting task, so we want to provide all you need to know. Finding the perfect diamond brought you here. We’re glad it did, because we want you to find the perfect diamond, too! Here’s a fun fact: diamonds are like snowflakes, no two diamonds are alike. A natural diamond's journey begins billions of years before it arrives in our showcase.  Your journey with us will be considerably shorter. It’s important to work with an accredited professional who can explain all of the differences. It starts with the basics: The 4Cs.


When a diamond is cut with the ideal proportions, it reflects more light out of the top, producing incredible fire and brilliance. Cut is probably the most important C of them all. A poorly cut diamond with uneven proportions looks dull and dark because it allows light to escape out the bottom and sides. A well-cut diamond sparkles a lot because it reflects and refracts light better than one not cut as well. Achieving the best cut for a diamond comes down to hands of a skilled diamond cutter and ultimately reflects the diamond's final beauty, value and price.

diamond cut


When looking at a diamond's color, the spectrum ranges from light yellow to totally colorless. A lettering system is used to identify the amount of color present in each diamond and goes all the way up to Z with D awarded only to rare, totally colorless diamonds. A diamond can be graded D - F which are the rarest and highest in quality. G, H, I, and J are near colorless and typically a great value, or K (faintly colored) and more budget-friendly. L to Z color grades have a warm, yellow hue, and we tend to stay away from selling those diamonds. A white diamond’s beauty and value increases the more colorless it is. Many of these diamond color distinctions are so slight that they are invisible to the untrained eye. However, these distinctions make a very big difference in diamond quality and price.

colorless diamond
near colorless diamond
faint yellow diamond
very light yellow diamond
light yellow diamond


Natural diamonds are formed by tremendous heat and pressure deep within the earth. This process can result in “inclusions” and “blemishes.” These are simply fancy words for imperfections. No diamond is perfect, but the closer it comes, the higher its value. Inclusions seldom affect a diamond’s beauty, although they do affect price.

flawless diamond
very very slight inclusion diamond
very slight inclusion diamond
slight inclusion diamond
imperfect diamond

Carat Weight

Carat weight refers to size and weight. Larger diamonds are more rare and more valuable. Two diamonds with the same carat weight can vary greatly in price, depending on the color, clarity and most importantly, the cut. A half-carat diamond with high color and clarity ratings may cost more than a three-quarter carat diamond with lower color and clarity ratings, but identical cut. It’s simply a matter of deciding what matters most to you, size or quality, then finding the best combination of size, color and clarity to suit your budget.

diamond carat weight

The Shape

The shape you choose for a center diamond can have an impact on how a ring looks and feels. Most center diamonds come in one of these shapes:

round cut diamond

Round Brilliant

The most popular; cut for maximum brilliance.

princess cut diamond

Princess Cut

A fancy-cut diamond that has a great deal of sparkle.

oval cut diamond


Becoming one of the most popular fancy cuts and are a modified brilliant-cut with similar fire; elongated shape creating the illusion of greater size.

cushion cut diamond


A square cut with rounded corners, much like a pillow.

asscher cut diamond

Asscher Cut

An elegant square shape with blocked corners that make diamonds appear octagonal.

emerald cut diamond


Rectangular with parallel facets and blocked corners; produces a hall-of-mirrors effect. This shape is a classic.

marquise cut diamond


An elongated shape with tapering points at both ends.

pear cut diamond


Teardrop-shaped, with a great deal of sparkle.

radiant cut diamond

Radiant Cut

A combination of the emerald cut and the sparkle of the round brilliant; typically, with blocked corners.

heart cut diamond


A sentimental cut that can be difficult to find.